16:19

Ep. 03 Jul 1, 2025

Startup Marketing Mastery: Proven Strategies for Growth and Success

Welcome to the Marketing Growth Hacking - Paid Advertising & Marketing Podcast, hosted by Maksym Zakharko! 🚀 In this episode, we dive deep into startup marketing strategies—from developing your first marketing plan to leveraging low-cost ideas for maximum impact. If you’re an entrepreneur, startup founder, or marketer looking to supercharge your business growth, this episode is a must-listen! 🔥 What You’ll Learn in This Episode: Why startup marketing strategies matter: Boost your brand visibility, attract customers, and outshine the competition with proven marketing tactics. How to set the right marketing budget for your startup: Learn how to allocate resources for maximum ROI without breaking the bank. B2B vs. B2C: Understand the key differences in marketing approaches and how to tailor your strategy to your audience. How to create a marketing strategy: A step-by-step guide on defining your goals, understanding your target audience, and choosing the right marketing channels. Marketing Strategy Examples: From Fintech to Fashion, discover industry-specific strategies that work for any startup. 21 Low-Cost Marketing Ideas: Get creative with practical and affordable marketing tactics that will skyrocket your startup’s growth. FAQ: Answers to your burning questions on how to craft a marketing plan and measure its success effectively. Whether you’re just starting out or scaling your business, this episode will provide you with actionable insights and strategies that can help you attract more customers, boost sales, and set your business up for long-term success. Key Takeaways: How to create a marketing strategy from scratch. The best practices for building brand awareness and customer loyalty. Proven marketing tactics for startup growth that don’t require a huge budget. How to measure and optimize your marketing performance using KPIs. Real-life examples of marketing strategies used by successful startups. Don’t forget to subscribe, share this episode with fellow entrepreneurs, and leave a review! Let’s continue the conversation on social media—we want to hear how you’re applying these marketing tips to your startup! 🎧 Listen now and take your startup to the next level! 🚀 Keywords: startup marketing strategy, marketing plan, customer acquisition, brand awareness, B2B marketing, B2C marketing, low-cost marketing ideas, ROI, growth hacking, paid advertising, marketing budget, marketing tactics, competitive advantage, business growth, startup success, startup marketing examples, Fintech marketing, e-commerce marketing, software marketing, growth strategies for startups

6:46

Ep. 02 Jun 19, 2025

An Introduction to Paid Traffic Channels - From Zero to Impact

Welcome to the inaugural episode of my new podcast! I’m Maksym, a digital marketing expert with over a decade of experience, and today, we’re diving deep into the world of paid traffic – a crucial element for anyone serious about online business growth and digital marketing success. In this foundational episode, I’ll provide a comprehensive introduction to paid traffic, explaining why it’s a game-changer for achieving instant visibility and reaching your target audience in today’s fiercely competitive digital landscape. We’ll cover the core concept: how paid advertising efforts drive web visitors to your site, offering a stark contrast and powerful complement to organic traffic. Before you launch any campaign, significant preparation is key. While we’ll explore these crucial steps in detail in future episodes, today’s focus is to give you a robust overview of the diverse paid traffic channels available. Think of this as your paid traffic starter kit. Here’s a breakdown of the essential digital advertising channels we’ll explore: Pay-Per-Click (PPC) Advertising: Learn how PPC campaigns on platforms like Google Ads and social media work, allowing you to pay only when a user clicks. This is vital for targeted traffic and cost-effective marketing. Display Advertising: Discover the power of visual ads, banners, and interactive media to boost brand awareness and reach a broad audience across various websites and apps. Social Media Advertising: Master how to leverage platforms like Facebook Ads, Instagram Ads, TikTok Ads, LinkedIn Ads, and others to create highly targeted ads based on user demographics, interests, and behaviors. This channel is a powerhouse for lead generation and brand engagement. Native Advertising: Understand how these subtle ads blend seamlessly with content, enhancing user experience while promoting your offerings. Video Advertising: Explore the dynamic world of video content on YouTube and social media, a highly effective method for capturing attention and telling your brand story. In-App Advertising: Learn how to reach mobile users directly within their favorite applications through various ad formats. Shopping Ads (Product Listing Ads - PLAs): Essential for e-commerce businesses, these ads showcase your products directly on search results, driving product sales. Audio Advertising: Discover the emerging potential of ads on streaming platforms like Spotify and within podcasts, reaching audiences during their listening experiences. Push Traffic: Uncover how push notifications deliver direct ad messages to user devices for high engagement. Pop Traffic (Pop-up Advertising): Understand the mechanics and considerations of ads appearing in new browser windows. Domain Redirect Traffic: Explore how redirects can deliver highly targeted visitors to specific landing pages. Solo Email Advertising & SMS/MMS Advertising: We’ll also touch upon the power of direct-to-consumer communication through paid email blasts and text message campaigns, offering highly personalized reach. I’ll share my insights on why paid traffic is essential for accelerating growth, increasing website traffic, and achieving specific marketing objectives like lead generation and conversions. We’ll touch on the benefits of scalability and data-driven insights that platforms provide, along with common challenges like ad fatigue and cost management. https://maksymzakharko.com/paid-traffic/ In upcoming episodes, we’ll dive much deeper into the critical preparation required before running paid traffic, including detailed discussions on: Market Research Idea Generation Strategic Planning Funnels Optimization Landing Page Design Ad Creatives Development Content Strategy Copywriting for Conversions Subscribe now to stay ahead in your digital marketing strategy and unlock the full potential of paid media for your business!

1:33

Ep. 01 Jun 12, 2025

Marketing Growth Hacking: Introduction And Your Paid Ads Jumpstart

Marketing Growth Hacking - Paid Advertising & Marketing Podcast by Maksym Zakharko brings you the latest hacks, tactics, strategies, and insider secrets to help you grow your business using paid ads. If you’re looking to scale quickly, generate more leads and sales, convert better, and use growth hacking for your business, I’ll show you how to outsmart the competition in the paid advertising world. We’ll cover everything from sales funnels and key metrics to Facebook Ads, Google Ads, and other paid, earned, and owned media.